Facebook Ad Critique By Dean Holland
The video above is a critique of my Facebook Ad by Dean Holland during a coaching session.
This was an ad that I ran back in 2020 to promote The Iceberg Effect Book, which is a great book that shows you how to succeed with Affiliate Marketing.
At the time of the critique, the ad has already generated 115 sales.
After implementing Dean’s advice, testing different images and audience, while using the exact same ad copy, it generated another 400+ sales before it stopped being profitable.
I’ve learned a lot from Dean’s critique.
Whether you plan to run Facebook Ads or not, I believe you will learn something useful as well.
Ugly Images That Work
When I first received this image from Fiverr, I wasn’t very happy about it.
I thought this image was too ugly and is not going to work for Facebook Ad.
But I decided to test it anyway and surprisingly, I got almost double the clickthrough rate compared to a more beautiful image.
The lesson learned here is that as a marketer, you should never assume.
You should always test before drawing a conclusion.
Don’t allow your emotions or preconceived notion to make the decision for you. (Yes, I know it is easier said than done. I almost did that.)
Look at the data instead.
This applies not just to Facebook Ads, but anything to you do online.
For example blogging.
Maybe you spent a lot of time writing a blog post, but for some reason, you think it is crap and maybe someone will judge you.
Just post it anyway.
Who knows, you might receive a much better response than you anticipated.
You will never know until you test.
Why Ugly Images Can Work
I guess when all the images you see on Facebook are beautiful, ugly stands out like a sore thumb.
As the saying goes “In a sea of beauties, ugly stands out”.
It is a form of pattern interrupt.
Anyway, I hope you have learned something useful here.
Thanks for reading.
If you would like a get a copy of The Iceberg Effect, you can go here.
If you would like to work with Dean, you can go here.